FRENCH/WEST/VAUGHAN MATERIALS

As a PR intern on the accounts team at French/West/Vaughan, I had the opportunity to contribute to an integrated marketing campaign for the Junior League of Raleigh, a 501 (c)(3) supported by FWV. One recurring challenge the organization faced was a lack of consistency in their event branding. Specifically, the logo for their A Shopping SPREE! Holiday Market changed every year, making it difficult to maintain a cohesive visual identity.

To help solve this, I followed the Junior League’s official brand kit and created a streamlined, flush version of the event logo. The goal was to develop a design that could be reused in future campaigns while still aligning with the organization’s core branding. The result is a clean, consistent visual that strengthens recognition and simplifies future marketing efforts. This simplified version is also designed to be easily incorporated into more playful or seasonal visuals. Below is the final design I created.

Previous Logo (Not Aligned with Brand Kit):

New Logo (Aligned with Brand Kit):

New Logo Inserted into Creative Design (Aligned with Brand Kit):

AMERICAN HEART ASSOCIATION MATERIALS

During my internships with the American Heart Association, I curated various social media content, including Instagram posts and reels. These projects allowed me to enhance my creative skills while adhering to organizational guidelines and templates. Below are examples of the content I developed, showcasing my ability to create engaging and impactful campaigns.

For the NC Triad Summer Heart Health Campaign, I had full creative freedom to produce engaging videos of the mascot, Thumper, showcasing heart-healthy summer activities. Targeting various locations across the NC Triad, I tailored the content to resonate with local audiences while ensuring all designs adhered to the American Heart Association's Canva brand guidelines.

The"Best Friend Fridays" campaign showcases how pets can help reduce stress and improve heart health, featuring AHA staff and their pets. Created using Canva, the reel aligns with the organization's brand guidelines while promoting the importance of heart-healthy habits.

In addition to creative projects, I managed straightforward posts by coordinating with executives to gather their information and create professional, on-brand content for the American Heart Association's Instagram. These posts were designed to maintain a consistent and polished presence while effectively sharing key updates.