FRENCH/WEST/VAUGHAN INTERNSHIP MATERIALS

During my internship with French/West/Vaughan, I gained hands-on experience in traditional public relations by writing pitches, building media lists, and developing pitching grids for a range of consumer-facing brands. This role sharpened my writing, research, and media relations skills while giving me real-world exposure to agency workflows and client communications. The samples below reflect the clarity, strategy, and attention to detail I brought to each piece of written content.

Below are two pitch samples I developed during my internship at French/West/Vaughan—one written for a specific client and another designed as a seasonal, multi-client feature. Each pitch was informed by strategic media research and aligned with relevant editorial opportunities.

In addition to writing the copy, I used tools like Muck Rack and CisionOne to identify key contacts and refine media lists, ensuring each pitch was positioned for maximum visibility and impact.

Below is a brief overview of how I used CisionOne and strategic online research to build customized media lists for a range of clients and campaigns during my internship.

While the lists themselves are confidential, this work involved identifying key journalists, aligning media contacts with story angles, and ensuring outreach was timely and targeted. I also developed a master all-client media list for my team, which we’ll continue updating to keep outreach efforts organized and easily accessible across accounts.

Specific examples provided upon request.

CASE STUDIES IN PUBLIC RELATIONS (COM 346) MATERIALS

In my COM 436 (Case Studies in Public Relations) class, I explored a wide range of real-world PR campaigns across industries, gaining insight into both successful strategies and common pitfalls. This course strengthened my research and analytical skills while giving me the opportunity to write my own case studies. The example below is my final case study project, that highlights the depth of my understanding and my ability to evaluate and communicate strategic public relations approaches.

PUBLIC RELATIONS WRITING (COM 316) MATERIALS

In my COM 316 (PR Writing) class, I was exposed to a variety of writing styles used in the PR world, including feature stories, press releases, and op-eds. This hands-on experience has greatly strengthened my writing capabilities, and the examples below demonstrate the range of content I produced throughout the course.

Below is my submission for our Press Release assignment. For this task, we were asked to select an organization we are regularly involved with and write a press release about them. I chose my sorority and focused on an event that I was actively planning at the time, Anchor Splash, which serves as our main philanthropy fundraiser.

Below is my submission for our “Hometown Feature Story” assignment. For this project, we were asked to interview our parents to learn about the story behind their choosing of our childhood hometown. This became one of my favorite assignments of the semester, as it was a new writing experience that allowed me to discover more about my family’s history.

Below is an op-ed written as a component of my COM 316 final project. Written from the perspective of a mother and franchise owner of Palm Berries, this story takes the direction of sharing her personal journey while reflecting the brand’s focus on community and healthy living. Specific to the project, I also researched local news targets that would likely cover this story.

Below is my final project submission for the semester. For this project, I developed a comprehensive PR toolkit, which included an op-ed as a key component. This assignment challenged me to think strategically about brand storytelling and audience engagement while applying real-world PR techniques. It was a rewarding experience that allowed me to refine my writing and campaign development skills.

AMERICAN HEART ASSOCIATION INTERNSHIP MATERIALS

Below is my press release written for the American Heart Association, announcing the newly appointed chair for their Go Red for Women campaign. This project was particularly rewarding as it allowed me to contribute to a meaningful initiative focused on women's heart health while improving my professional writing skills.

Additional article access here.

SYNGENTA INTERNSHIP MATERIALS

Below are internal emails I wrote for the Communications team at Syngenta. These projects helped me improve my professional messaging skills and provided an opportunity to receive feedback from the Communications specialists I worked with.

Below is a post I prepared for Syngenta's Viva Engage (formerly Yammer) site, which is visible to the global Syngenta Group. This platform is similar to Twitter (or X), and working with it helped me broaden my understanding of the guidelines for crafting engaging content on social media platforms.